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Patient Education Programs

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Payments for Patient Education Programs must reflect Fair Market Value (FMV) and should not replace or subsidize expenses that are part of a customer routine costs for delivering healthcare services or managing their business operations.

Payments for Patient Education Programs must reflect Fair Market Value (FMV) and should not replace or subsidize expenses that are part of a customer routine costs for delivering healthcare services or managing their business operations.

Quick Tips:

  • Bausch + Lomb may not offer product discounts in exchange for a Customer agreement to engage in a Patient Education Program.

Quick Tips:

  • Bausch + Lomb may not offer product discounts in exchange for a Customer agreement to engage in a Patient Education Program.

Patient Education Programs include a range of patient reminder communications designed to enhance patient care and provide information related to Bausch + Lomb’s business activities, such as disease education and patient adherence. Bausch + Lomb partners with managed care plans to help distribute this information. Payments for Patient Education Programs must align with Fair Market Value (FMV) and be properly documented in a timely manner.

Patient Education Programs include a range of patient reminder communications designed to enhance patient care and provide information related to Bausch + Lomb’s business activities, such as disease education and patient adherence. Bausch + Lomb partners with managed care plans to help distribute this information. Payments for Patient Education Programs must align with Fair Market Value (FMV) and be properly documented in a timely manner.

Acceptable Patient Education Programs

Bausch + Lomb Colleagues may engage contractors to provide bona fide commercial services as part of a Patient Education Program, but only with prior written approval from the Bausch + Lomb Compliance and Legal Departments. Examples of acceptable Patient Education Programs include:

  • Mailing Bausch + Lomb-prepared and approved disease management or patient education materials to healthcare professionals or patients.
  • Sending medication compliance reminders to patients to encourage prescription fills or refills for chronic conditions.
  • Providing patient information cards to individuals using a Bausch + Lomb product for the first time.
  • Sponsoring a one-time mailing to announce the addition of a
    Bausch + Lomb product to a formulary.

Patient Education Programs must not replace or subsidize activities that are part of a customer normal costs for delivering healthcare services or operating their business.

This policy applies to each payment made for a Patient Education Program, even if multiple programs are managed under a single contract

Bausch + Lomb Colleagues may engage contractors to provide bona fide commercial services as part of a Patient Education Program, but only with prior written approval from the Bausch + Lomb Compliance and Legal Departments. Examples of acceptable Patient Education Programs include:

  • Mailing Bausch + Lomb-prepared and approved disease management or patient education materials to healthcare professionals or patients.
  • Sending medication compliance reminders to patients to encourage prescription fills or refills for chronic conditions.
  • Providing patient information cards to individuals using a Bausch + Lomb product for the first time.
  • Sponsoring a one-time mailing to announce the addition of a
    Bausch + Lomb product to a formulary.

Patient Education Programs must not replace or subsidize activities that are part of a customer normal costs for delivering healthcare services or operating their business.

This policy applies to each payment made for a Patient Education Program, even if multiple programs are managed under a single contract

Unacceptable Patient Education Programs

It is against Bausch + Lomb policy to engage in any Patient Education Program in exchange for a product discount offered by Bausch + Lomb.

Examples of unacceptable Patient Education Programs include those that are:

  • Conducted by the payer in exchange for a product discount.
  • Provided in return for performing marketing activities.
  • Paid for at an inflated cost.
  • Intended to replace or subsidize expenses that are part of the customer’s normal business operations.
  • Designed to downplay or minimize risk and safety information.
  • Aimed at encouraging patients to refill prescriptions without advising them to consult their physician with any questions about the product.
  • Interfering with the payer’s independent clinical judgment or intended to switch patients from competitor therapies.
  • Intended to induce the customer to purchase, prescribe, or recommend Bausch + Lomb products.

It is against Bausch + Lomb policy to engage in any Patient Education Program in exchange for a product discount offered by Bausch + Lomb.

Examples of unacceptable Patient Education Programs include those that are:

  • Conducted by the payer in exchange for a product discount.
  • Provided in return for performing marketing activities.
  • Paid for at an inflated cost.
  • Intended to replace or subsidize expenses that are part of the customer’s normal business operations.
  • Designed to downplay or minimize risk and safety information.
  • Aimed at encouraging patients to refill prescriptions without advising them to consult their physician with any questions about the product.
  • Interfering with the payer’s independent clinical judgment or intended to switch patients from competitor therapies.
  • Intended to induce the customer to purchase, prescribe, or recommend Bausch + Lomb products.

Bausch + Lomb Colleagues should not discuss Patient Education Programs at the same time that Bausch + Lomb is negotiating pricing terms or other commercial arrangements.

Service Negotiations

Please consult the Service Arrangements section of this Guide for further guidance.

Please consult the Service Arrangements section of this Guide for further guidance.