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Promotional Materials

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All Bausch + Lomb sales and marketing programs and related materials undergo review and approval through Bausch + Lomb’s promotional review process or an equivalent procedure before use. This ensures compliance with FDA regulations on promotion and advertising, as well as other applicable laws. The process covers all advertising, Promotional Materials, sales training content, meeting programs and materials, and educational or informational materials distributed by the sales and marketing departments to healthcare professionals and/or directly to consumers.

All Bausch + Lomb sales and marketing programs and related materials undergo review and approval through Bausch + Lomb’s promotional review process or an equivalent procedure before use. This ensures compliance with FDA regulations on promotion and advertising, as well as other applicable laws. The process covers all advertising, Promotional Materials, sales training content, meeting programs and materials, and educational or informational materials distributed by the sales and marketing departments to healthcare professionals and/or directly to consumers.

Quick Tips:

  • Promotional Materials should be reviewed and approved through Bausch + Lomb’s promotional review process prior to use in promotion.
  • Internal educational/Training Materials, including Annotated Materials, cannot be used in promotional discussions or shared with HCPs.
  • Any materials that are not approved, evidenced by an associated approval code and/or are altered in any way are considered unapproved and are not permitted.
  • Decommissioned Materials include all materials that can no longer be referenced or distributed in conjunction with product presentations.

Examples of Promotional Materials include, but are not limited to:

  • Digital and print sales aids and leave-behind materials for healthcare professionals (HCPs).
  • Direct-to-consumer advertisements, brochures, programs, or literature.
  • Product-focused direct mail, search terms, websites, emails, displays, or Social Media targeting HCPs or consumers.
  • Ads published in journals.
  • Product-related public relations materials.
  • Advertisements appearing in journals, magazines, newspapers, and broadcast media such as television and radio.

Certain states have laws that restrict or prohibit the provision of Educational Items to HCPs, state government employees, or members of State Formulary Committees. For more details on state-specific regulations, please refer to the Summary of Healthcare Laws guidance.

  • Digital and print sales aids and leave-behind materials for healthcare professionals (HCPs).
  • Direct-to-consumer advertisements, brochures, programs, or literature.
  • Product-focused direct mail, search terms, websites, emails, displays, or Social Media targeting HCPs or consumers.
  • Ads published in journals.
  • Product-related public relations materials.
  • Advertisements appearing in journals, magazines, newspapers, and broadcast media such as television and radio.

Certain states have laws that restrict or prohibit the provision of Educational Items to HCPs, state government employees, or members of State Formulary Committees. For more details on state-specific regulations, please refer to the Summary of Healthcare Laws guidance.

Approved Promotional Materials

Colleagues are required to use only materials that have been approved through the appropriate review and approval process. Approved promotional materials will be identified with a unique tracking code for reference purposes. Colleagues must not create their own promotional materials or use materials from external sources (e.g., outside websites). Additionally, they may not alter, modify, add to, delete from, or otherwise change any approved promotional materials, including actions such as highlighting, underlining, or adding comments.

Colleagues are required to use only materials that have been approved through the appropriate review and approval process. Approved promotional materials will be identified with a unique tracking code for reference purposes. Colleagues must not create their own promotional materials or use materials from external sources (e.g., outside websites). Additionally, they may not alter, modify, add to, delete from, or otherwise change any approved promotional materials, including actions such as highlighting, underlining, or adding comments.

In specific circumstances, reprints of peer-reviewed literature — where on-label and otherwise appropriate for promotion — may be approved for use by sales and marketing colleagues. For more information on reprints (including Off-Label reprints), see the Education Items section of this Guide. Any materials that are not approved (evidenced by an associated approval code) and/or are altered in any way are considered unapproved and are not permitted.

Examples of Unapproved Sales Tools include:

  • Cost Sheets: Sales colleagues are prohibited from creating their own cost sheets, rebate guidelines, or any other pricing documents. All price sheets, including those detailing reimbursement rates or product discounts, must be approved through the appropriate review process.
  • Publicly Available Articles: Sales colleagues may not distribute data or information about Bausch + Lomb products unless the materials have been officially provided by the company for dissemination, even if the information is publicly accessible.
  • Locally Created Materials: Any locally developed materials, whether hard copy or electronic, that contain product or disease state information used to promote products are not permitted
  • Cost Sheets: Sales colleagues are prohibited from creating their own cost sheets, rebate guidelines, or any other pricing documents. All price sheets, including those detailing reimbursement rates or product discounts, must be approved through the appropriate review process.
  • Publicly Available Articles: Sales colleagues may not distribute data or information about Bausch + Lomb products unless the materials have been officially provided by the company for dissemination, even if the information is publicly accessible.
  • Locally Created Materials: Any locally developed materials, whether hard copy or electronic, that contain product or disease state information used to promote products are not permitted

Internal Educational/Training Materials

All educational and training materials related to products or disease states must undergo approval through the designated review and approval process. Bausch + Lomb provides written materials to colleagues that offer educational or general business information intended solely to enhance their understanding of product and business-related topics. These materials should be clearly labeled as “For Internal Use Only” or “For Training Purposes Only.”

All educational and training materials related to products or disease states must undergo approval through the designated review and approval process. Bausch + Lomb provides written materials to colleagues that offer educational or general business information intended solely to enhance their understanding of product and business-related topics. These materials should be clearly labeled as “For Internal Use Only” or “For Training Purposes Only.”

Decommissioned Materials

Decommissioned Materials are those that are no longer permitted for reference or distribution. Each marketing team is responsible for maintaining an up-to-date list of approved sales resources and ensuring that sales colleagues are informed about which materials are suitable for field use. Sales colleagues must not use, photocopy, reference, or discuss content from decommissioned materials in training sessions or during interactions with healthcare professionals.
If you are unsure whether a material has been decommissioned, please reach out to your manager or the marketing team for clarification.

Decommissioned Materials are those that are no longer permitted for reference or distribution. Each marketing team is responsible for maintaining an up-to-date list of approved sales resources and ensuring that sales colleagues are informed about which materials are suitable for field use. Sales colleagues must not use, photocopy, reference, or discuss content from decommissioned materials in training sessions or during interactions with healthcare professionals.
If you are unsure whether a material has been decommissioned, please reach out to your manager or the marketing team for clarification.