Bausch + Lomb utilizes promotional exhibits, displays, and Sponsorships at major scientific conventions as well as regional and local conferences to share product, disease state, and scientific information with healthcare professionals and consumers. Interactions at these commercial exhibits or promotional sponsorships are intended to inform customers about products and facilitate the exchange of educational and medical information. As such, all promotional activities should target audiences that include a substantial number of legitimate, practicing healthcare professionals.
Bausch + Lomb utilizes promotional exhibits, displays, and Sponsorships at major scientific conventions as well as regional and local conferences to share product, disease state, and scientific information with healthcare professionals and consumers. Interactions at these commercial exhibits or promotional sponsorships are intended to inform customers about products and facilitate the exchange of educational and medical information. As such, all promotional activities should target audiences that include a substantial number of legitimate, practicing healthcare professionals.
This policy applies to all Bausch + Lomb Colleagues attending conferences within the United States. For conferences held outside the United States, you should consult your supervisor or Bausch + Lomb’s Compliance Department for guidance.
Quick Tips:
For major corporately managed conventions, no additional paperwork is needed as long as the event is handled by Marketing Operations. For all other promotional sponsorships, approval must be obtained by submitting a Promotional Exhibit and Sponsorship Request Form through Bausch + Lomb’s approved processes and systems.
Sales, marketing, managed markets colleagues, managers, and all approvers share the responsibility to ensure that:
For major corporately managed conventions, no additional paperwork is needed as long as the event is handled by Marketing Operations. For all other promotional sponsorships, approval must be obtained by submitting a Promotional Exhibit and Sponsorship Request Form through Bausch + Lomb’s approved processes and systems.
Sales, marketing, managed markets colleagues, managers, and all approvers share the responsibility to ensure that:
Bausch + Lomb may pay display or exhibit fees to legitimate event organizers in accordance with Fair Market Value (FMV) for booth opportunities. Such fees should not be paid to healthcare professionals, pharmacies, physician groups, or individuals.
Bausch + Lomb may pay display or exhibit fees to legitimate event organizers in accordance with Fair Market Value (FMV) for booth opportunities. Such fees should not be paid to healthcare professionals, pharmacies, physician groups, or individuals.
The three most common types of displays are commercial booths, medical affairs exhibit booths, and disease state booths:
The three most common types of displays are commercial booths, medical affairs exhibit booths, and disease state booths:
At conferences or conventions where Bausch + Lomb has both commercial and Medical Affairs exhibits, the two areas must be physically separated. They should be clearly distinguishable from one another, with distinct appearances that reflect their different promotional and educational purposes. In cases where it has been specifically approved through the appropriate Bausch + Lomb process, the Medical Affairs presence may be situated within the Commercial booth, but only if there is a clear separation between the two sections (e.g., a separate entrance).
At conferences or conventions where Bausch + Lomb has both commercial and Medical Affairs exhibits, the two areas must be physically separated. They should be clearly distinguishable from one another, with distinct appearances that reflect their different promotional and educational purposes. In cases where it has been specifically approved through the appropriate Bausch + Lomb process, the Medical Affairs presence may be situated within the Commercial booth, but only if there is a clear separation between the two sections (e.g., a separate entrance).
Occasionally, Bausch + Lomb may sponsor a meeting with healthcare professionals (HCPs) held concurrently and at the same location as a conference. In such instances, the Bausch + Lomb-sponsored meeting must be clearly distinct and separate from the conference, both in appearance and in practice. The meeting should also comply with all relevant Bausch + Lomb guidelines corresponding to the type of meeting being conducted, such as those for Advisory Panels, Promotional Speaker Programs, or Product Theaters.
Occasionally, Bausch + Lomb may sponsor a meeting with healthcare professionals (HCPs) held concurrently and at the same location as a conference. In such instances, the Bausch + Lomb-sponsored meeting must be clearly distinct and separate from the conference, both in appearance and in practice. The meeting should also comply with all relevant Bausch + Lomb guidelines corresponding to the type of meeting being conducted, such as those for Advisory Panels, Promotional Speaker Programs, or Product Theaters.
Bausch + Lomb may provide Sponsorships funds to a variety of trade, medical, professional, patient, scientific, and community organizations. Marketing Promotional Sponsorships involve offering financial support to an organization in exchange for something of value, such as promotional display space, an exhibit booth at a major national industry convention, or signage recognizing Bausch + Lomb at a specific sponsorship level.
It is important to note that Promotional Sponsorships are different from charitable contributions, research grants, and educational grants.
External organizations often use terms like sponsorships, grants, charitable contributions, and donations interchangeably and inconsistently. However, the nature of an event is determined by Bausch + Lomb’s definitions based on the event’s specific characteristics—not by how a third party labels the funding request. Bausch + Lomb’s policies will govern how such requests are classified and managed.
Any Bausch + Lomb colleague requesting sponsorship funding must ensure that the request is for activities that Bausch + Lomb is authorized to support.
Requests for Support
Requests for Promotional Sponsorships must be submitted by the internal requester through the designated Bausch + Lomb system and include all necessary supporting documentation.
Fair Market Value
Bausch + Lomb may receive nominal benefits in return for providing financial support. The sponsorship amount should align with the Fair Market Value (FMV) of the commercial activity or benefit received by Bausch + Lomb.
Written Agreement
Bausch + Lomb colleagues must ensure that a written contract outlining the sponsorship is fully executed before any financial support is provided.
Bausch + Lomb may provide Sponsorships funds to a variety of trade, medical, professional, patient, scientific, and community organizations. Marketing Promotional Sponsorships involve offering financial support to an organization in exchange for something of value, such as promotional display space, an exhibit booth at a major national industry convention, or signage recognizing Bausch + Lomb at a specific sponsorship level.
It is important to note that Promotional Sponsorships are different from charitable contributions, research grants, and educational grants.
External organizations often use terms like sponsorships, grants, charitable contributions, and donations interchangeably and inconsistently. However, the nature of an event is determined by Bausch + Lomb’s definitions based on the event’s specific characteristics—not by how a third party labels the funding request. Bausch + Lomb’s policies will govern how such requests are classified and managed.
Any Bausch + Lomb colleague requesting sponsorship funding must ensure that the request is for activities that Bausch + Lomb is authorized to support.
Requests for Support
Requests for Promotional Sponsorships must be submitted by the internal requester through the designated Bausch + Lomb system and include all necessary supporting documentation.
Fair Market Value
Bausch + Lomb may receive nominal benefits in return for providing financial support. The sponsorship amount should align with the Fair Market Value (FMV) of the commercial activity or benefit received by Bausch + Lomb.
Written Agreement
Bausch + Lomb colleagues must ensure that a written contract outlining the sponsorship is fully executed before any financial support is provided.
For charitable contributions or grants, Bausch + Lomb Colleagues should re-direct the external requesting organization to the appropriate contact information outlined in the Educational Grants, Research Grants and Alliance Advocacy Support section of this Guide.
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