Market research plays a vital role in identifying and analyzing market needs, customer preferences, and competitive dynamics by providing data that is otherwise unavailable to Bausch + Lomb. It is frequently used to evaluate marketing concepts and messaging.
Bausch + Lomb’s Market Research Department supports both global and in-line marketing initiatives across its product portfolio through legitimate and essential market research activities.
Market research plays a vital role in identifying and analyzing market needs, customer preferences, and competitive dynamics by providing data that is otherwise unavailable to Bausch + Lomb. It is frequently used to evaluate marketing concepts and messaging.
Bausch + Lomb’s Market Research Department supports both global and in-line marketing initiatives across its product portfolio through legitimate and essential market research activities.
Bausch + Lomb may conduct market research to gather insights related to product development, product promotion, or to address other legitimate business questions.
Market research projects can include developmental products, such as new uses of products already on the market that are not yet included in the approved product label. In-line market research involving developmental products or new product uses may only proceed after the proposed labeling for those products or uses has been submitted to the FDA for approval.
Bausch + Lomb may conduct market research to gather insights related to product development, product promotion, or to address other legitimate business questions.
Market research projects can include developmental products, such as new uses of products already on the market that are not yet included in the approved product label. In-line market research involving developmental products or new product uses may only proceed after the proposed labeling for those products or uses has been submitted to the FDA for approval.
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Market research must be objective and free from bias and should never be designed to promote Bausch + Lomb products. Every market research project should have clearly defined objectives and action plans documented in advance.
These projects are managed exclusively by Bausch + Lomb’s Market Research Department and executed by selected vendors. Sales representatives are not permitted to initiate market research, design questionnaires for healthcare professionals (HCPs), or recruit or compensate HCPs for survey participation.
Market research must be objective and free from bias and should never be designed to promote Bausch + Lomb products. Every market research project should have clearly defined objectives and action plans documented in advance.
These projects are managed exclusively by Bausch + Lomb’s Market Research Department and executed by selected vendors. Sales representatives are not permitted to initiate market research, design questionnaires for healthcare professionals (HCPs), or recruit or compensate HCPs for survey participation.
Market research vendors and their staff must remain independent from Bausch + Lomb and its divisions, with no vested financial or other interests in research outcomes.
Vendors that are debarred or excluded from federal healthcare programs are not eligible to conduct market research for Bausch + Lomb; this restriction extends to their employees and contractors.
Third-party vendors must adhere to Bausch + Lomb policies as well as all applicable laws and regulatory requirements, including FDA standards relevant to Bausch + Lomb.Colleagues responsible for vendor selection must ensure vendors receive proper training and agree to comply with all legal, regulatory, and company policy requirements.Vendors must fully review and understand all guidelines provided.
For market research involving HCPs outside the United States, additional risks related to compliance with the Foreign Corrupt Practices Act (FCPA) and U.K. Bribery Act (UKBA) are present. All third-party vendors should undergo thorough risk-based Due Diligence. The Compliance Department is available to guide this process.
Market research vendors and their staff must remain independent from Bausch + Lomb and its divisions, with no vested financial or other interests in research outcomes.
Vendors that are debarred or excluded from federal healthcare programs are not eligible to conduct market research for Bausch + Lomb; this restriction extends to their employees and contractors.
Third-party vendors must adhere to Bausch + Lomb policies as well as all applicable laws and regulatory requirements, including FDA standards relevant to Bausch + Lomb.Colleagues responsible for vendor selection must ensure vendors receive proper training and agree to comply with all legal, regulatory, and company policy requirements.Vendors must fully review and understand all guidelines provided.
For market research involving HCPs outside the United States, additional risks related to compliance with the Foreign Corrupt Practices Act (FCPA) and U.K. Bribery Act (UKBA) are present. All third-party vendors should undergo thorough risk-based Due Diligence. The Compliance Department is available to guide this process.
Market research studies should employ accepted, unbiased methodologies that ensure appropriate sampling sizes, representative selection processes, statistically significant results (where applicable), and fair respondent compensation. For HCP research, relevant criteria such as practice duration or specialty may help select proper samples.
Market research studies should employ accepted, unbiased methodologies that ensure appropriate sampling sizes, representative selection processes, statistically significant results (where applicable), and fair respondent compensation. For HCP research, relevant criteria such as practice duration or specialty may help select proper samples.
Market research must comply with recognized industry standards set by professional bodies such as the Pharmaceutical Marketing Research Group (PMRG), the Council of American Survey Research Organizations (CASRO), the Pharmaceutical Business Intelligence Research Group (PBIRG), and the Marketing Research Association (MRA).
Market research must comply with recognized industry standards set by professional bodies such as the Pharmaceutical Marketing Research Group (PMRG), the Council of American Survey Research Organizations (CASRO), the Pharmaceutical Business Intelligence Research Group (PBIRG), and the Marketing Research Association (MRA).
All market research materials produced by third-party firms must be reviewed and approved by Bausch + Lomb through applicable internal approval processes and systems, considering the type of material and its intended audience.
All market research materials produced by third-party firms must be reviewed and approved by Bausch + Lomb through applicable internal approval processes and systems, considering the type of material and its intended audience.
Any use of market research results in promotional or educational content must be reviewed and approved by the responsible market research team to verify accurate reporting and interpretation.
Any use of market research results in promotional or educational content must be reviewed and approved by the responsible market research team to verify accurate reporting and interpretation.
Market research studies that maintain blinding regarding individual HCP participation are exempt from state and federal transparency law disclosures. However, if a study becomes unblinded, Bausch + Lomb must document and report any Transfers of Value (ToV).
Certain states have laws that restrict or prohibit market research activities. For more information, refer to the Summary of Healthcare Laws guidance.
Market research studies that maintain blinding regarding individual HCP participation are exempt from state and federal transparency law disclosures. However, if a study becomes unblinded, Bausch + Lomb must document and report any Transfers of Value (ToV).
Certain states have laws that restrict or prohibit market research activities. For more information, refer to the Summary of Healthcare Laws guidance.
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